Two alternative pet food brands have been named in a list of the UK’s top business start-ups.
Omni Pet and Grub Club have been recognised in their list for their focus on sustainability. Omni Pet has become one of the UK’s leading plant-based dog nutrition brands, while Grub Club has replaced meat and fish with insect protein in its recipes.
At number 25 in the list, Omni Pet, co-founded by celebrity vet Dr Guy Sandelowsky, produces plant-based, nutritionally complete meals. Since launching in 2020, Omni has sold over one million vegan meals, and the brand is set to hit £4m in revenue.
Grub Club, listed at number 72, offers full dog meals with eco-friendly insect protein, significantly reducing CO2 emissions compared to traditional meat-based options.
The Startups 100, run by platform Startups.co.uk, showcases the top 100 new UK businesses which exhibit innovation, solid financials, opportunity in their market, a great concept and a strong customer base or following. To feature, all businesses have to have launched in the last five years, be UK-based, and be privately owned at the time of entering.
The Startups 100 Index is now in its 17th year. In previous years, the Startups 100 index has featured names such as Monzo and Deliveroo.
