Yorkshire-based pet food and treats supplier Assisi Pet Care has acquired Polish firm Maced Sp. Z.o.o., described as the leading manufacturer of natural dog treats with a focus on dried animal parts in Europe.
Assisi Pet Care, a manufacturer and supplier of natural cat and dog foods and treats, was established in September 2020 as a joint venture between founder Peter Mangion and Harwood Capital with the objective of creating a significant player in the European pet care market. In order to complete the purchase of Maced and to make further acquisitions, the company has been refinanced by Harwood Private Equity and Crescent Capital Group LP.
The purchase of Maced represents Assisi’s third acquisition following the October 2020 acquisition of Hollings and the March 2021 acquisition of Town and Country Petfoods, which operates primarily under the Hi-Life brand.
Established in 1993, Maced serves retailers and distributors in more than 20 countries primarily across continental Europe and the UK and has been a supplier to Hollings for more than 20 years.
Christine Vanden Beukel, managing director and head of Crescent’s European Specialty Lending strategy, said: “As a result of the transaction and with Crescent’s financing support, Assisi Pet Care will be able to gain more control over its manufacturing process and further increase the company’s geographical diversification and coverage across all major European pet food markets. We believe this will strongly position the company within the attractive, fast-growing natural treats and pet food segment with a premium brand presence.”
