Pet food manufacturer Bella + Duke has relaunched its brand positioning with a new design and an enhanced focus on health and wellbeing.
The new brand identity for Bella + Duke includes a revamp of the company’s brandmark, typography, communications palette to be rolled out across the brand’s website, packaging and advertising.
The brand will continue to offer its 100% raw, nutritionally complete meals as well as natural treats and care products direct to door and in Pets at Home stores, but will also be providing a range of services such as video vet care, puppy training and nutritional advice through its digital platforms and social media.
Chief executive James Sturrock said: “The original vision of Bella + Duke was always to improve the lives of our pets through good nutrition, but we recognised that wellbeing goes far beyond what’s in their bowl.
“Through our new benefits and services we’ve evolved into a full pet wellbeing brand, we’re addressing the broader needs of cats and dogs, ensuring they receive the best care throughout every stage of their life.”
