Purely Fish is celebrating two years in business.
The company, founded in 2017 by its subsidiary, the seafood trading and export company Ideal Foods, produces 100% natural treats, wet food, toppers and raw food, all made from fish, for cats and dogs.
Since its inception, Purely Fish has grown across the UK – stocked by retail chains such as Pets Corner and TK Maxx – and is now exported internationally as far afield as Hong Kong, Taiwan, Singapore, Germany, Malaysia and Poland.
Karen Scott, head of business development at Purely Fish, said: “For a developing brand in a crowded industry, I am very proud that Purely Fish has been able to hold its own alongside far bigger pet food brands…
“Being able to offer British-made, premium and natural products at affordable prices have been important factors in our success so far.”
