BSB Products has appointed its first dog ambassador for food brand Carnilove.
Balto is a six-year-old Siberian husky who was in a dog shelter at eight months old. He was just two days away from being euthanised when The Siberian Husky Welfare Association rescued him and he has since found a new home.
As well as entering lots of dog shows, Balto also supports and comforts children, the elderly and the poorly as a therapy dog.
BSB director Colin Rodger said: “His journey from an unwanted, unchipped pup to a dog that provides comfort and distraction in care environments and the wider community makes him a champion in our eyes.”
