Ceva Animal Health is launching a range of new marketing support to raise awareness of its veterinary behaviour products, Adaptil and Feliway, in the run-up to the fireworks and party season.
The support includes new waiting room material including bunting, wall displays, posters, leaflets and leaflet holders. They feature the strapline, ‘Help Take The Fear Out of Fireworks’ and provide owners with tips on how to look after their pets while fireworks are going off.
Ceva is also launching a series of eight short fireworks videos focusing on advice throughout the party season along with product information. The videos, which are about three minutes long, are split into dog, puppy and cat.
Abigail King, senior behaviour product manager at Ceva, said: “The extensive marketing support we are putting behind Adaptil and Feliway in the run-up to the fireworks season will help educate pet owners on the measures that can be put in place to help their pets with firework fears, while highlighting the benefits of our products.”
