The co-founders of healthy dog snack brand Denzel’s have been recognised at a national awards ceremony.
James Lacy and Nathan Perry were announced as the Animal Food Entrepreneur of the Year 2022 at the Food & Drink Heroes awards, an event launched in 2020 to celebrate the best British entrepreneurs and innovators in the industry and to offer a programme of support and collaboration.
Judges, which included representatives from companies including Selfridges, McDonald’s and Costa Coffee, said: “James and Nathan’s passion for the business really shines through in this pitch. It is clear to see that the time spent on ensuring the product is authentic, in terms of being natural and sustainable, is appealing to the consumers of today and the growth achieved over the last 12-24 months is testament to this. The strong growth, done in a sustainable way, is what makes this product the winner of the category.”
Denzel’s makes snacks for dogs using only 100% natural and healthy ingredients. Their recipes are designed to reflect popular human snacking trends, in a range of formats from soft-baked chews and squishy training bites.
Nathan Perry, managing director and co-founder of Denzel’s, said: “We are delighted to have won Animal Food Entrepreneurs of the Year. A big shout out to the team at Denzel’s for all their hard work over the last year, and to Food & Drink Heroes for putting on a fantastic event!”
