Encore Natural Pet Food has today launched a £1m UK campaign: ‘Love what’s inside’.
The campaign takes a look at the relationship between cats and their owners – from the cat’s perspective.
“This is a campaign for real pet food, with real stories of real people and their cats. Nothing artificial has gone into the making of it – or our food,” said Emma Billinge, global marketing director, MPM.
“Inside every tin, pot and pouch of Encore you’ll find the highest quality ingredients. Unlike traditional pet foods, Encore looks, smells and tastes like real food that humans eat (no nose-holding needed!). Made with 100% natural ingredients and more real meat, like chicken breast and fish fillets, which is naturally rich in essential vitamins and oils to keep cats healthy and happy.”.
The Love What’s Inside campaign unveils new branding, with in-store promotions, a series of short films on social media and digital activity that capture playful cat owner moments.
