Wild bird and pet food producer Henry Bell & Co has opened a product showroom close to the company’s headquarters in Grantham, Lincolnshire.
Retailers will be able to review Henry Bell’s extensive range of products and POS solutions displayed in a retail environment.
Henry Bell Wild Bird Care launched in July last year with 120 products catering for every type of garden bird, all designed with health and wellbeing of birds in mind. But the family-owned wild bird and pet food producer has more than 20 years’ experience in the industry and has been pivotal in the growth of many private label wild bird food brands. It was originally established in 1825, producing animal feeds.
Henry Bell has also made sustainable packaging a priority, with all its wild bird food packaging being 100% recyclable while protecting the integrity of the elements inside each bag.
The Grantham showroom will also enable retailers to review the Constant Garden Collection, a new premium range of faux plants for the home and garden. Following a trade launch last year, Constant Garden offers more than 60 products including a variety of plants and flowers with realistic designs, colours and textures. From faux roses and orchids to bamboos, grasses and hanging flower baskets, the range features indoor and outdoor options designed to stand the test of time.
‘UNIQUE OPPORTUNITY’
Thomas Lee, managing director of Henry Bell, said: “At Henry Bell we are focused on excellence.
“Our new product showroom has been designed with the retailer and consumer at heart. We wanted to provide retailers with the unique opportunity to review our extensive range of products, innovative displays and POS solutions in an unsurpassed retail execution.
“Henry Bell brands offer comprehensive core ranges and numerous opportunities to drive sales through volume and promotional activity across various key categories. Our showroom doors are now open, so we hope to host many existing and prospect retailers in the coming months.”
The Henry Bell showroom can be found within minutes of Grantham train station with on-site parking available. Visitors to the showroom will be able to meet with the sales team to discuss any requirements in more detail.
Henry Bell Wild Bird Care is available at Dobbies and selected independent garden centres, pet shops and retail outlets nationwide. Constant Garden Collection is available from garden centres and mainstream retail outlets.
