3P Enterprise has introduced new raw materials, updated branding and refreshed packaging for the Henry Wag drying range as part of a move to create a more sustainable business.
The brand has switched to using Global Recycled Standard (GRS) recycled polyester as the raw material for its drying towels, coats and bags. As this change is introduced, the products will be supplied in new-look, multi-lingual packaging showing the recycled elements of the products, a new brand tag line and a 2D barcode linking to QR code platform Buyerdock, providing purchasers with language specific product information on product waste, recyclability, sustainability and washing information.
The change represents the first step for the Henry Wag brand to move away from using virgin materials. Stage two of the project will focus on its range of car seat and boot covers, while the company is also working with suppliers closer to the UK to reduce product miles and investigating the use of plant-based fibres.
