WildWash is celebrating gaining accreditation as ‘cruelty free’.
All of the company’s own-brand cosmetic products are now certified as not tested on animals under the Cruelty Free International Leaping Bunny programme, the international gold standard for products that are free from animal testing.
“We adhere to a fixed cut-off date policy and proactively monitor our suppliers to ensure that our products continue to adhere to the Leaping Bunny criteria,” said Jane Cooper. “Our supplier monitoring system is also open to independent audit.
“We are so pleased to start off the New Year with this fantastic seal of approval.”
