Inspired Pet Nutrition (IPN) has completed a £30 million investment in new technologies designed to significantly expand technical capability, potential product range and capacity.
The company, which owns the Harringtons, Wagg and Barking Heads brands, has invested more than £6 million at its wet food facility to more than double its capacity and nearly £25 million at its Thirsk-based factory to increase its technical capability, product range and use of fresh ingredients.
Chief operating officer Anthony Stones said: “This valuable investment represents IPN’s core values in providing accessible, affordable nutrition.
“We’ve been developing our recipes and portfolio of brands for a century now and are constantly looking for ways to improve our offering for pet parents. By investing in our technical capabilities and upstreaming our supply chain, we have better control over the quality of our recipes and greater traceability of our ingredients.
“Alongside this, we’re increasing the size of our technical team and will have a new laboratory. We’re also investing in real-time testing equipment – and all this means that there’s continuous improvements both to our products and manufacturing processes.”
He added: “Our mission has always been to offer the best quality product possible for any given price point to consumers, and this investment represents our desire to constantly improve on this proposition with a sole intention – to keep pets healthy and owners happy.”
