Lily’s Kitchen has reported more than 150 strong new global leads were made at Zoomark 2019 in Bologna, fuelled by global consumer demand for premium natural food for pets.
The natural pet food manufacturer already boasts around a quarter of its total sales from international markets including France, Germany and Italy.
But it is now also spearheading a drive to establish a premium pet food offering in new territories such as the Middle East, from where there was strong interest at Zoomark.
Thomas Bayel, head of international sales, said: “As a business, we are at a very exciting moment in our growth, pioneering natural pet food growth both in the UK and abroad.
“Consumers can see a difference when they switch their pets to our food and this recognition continues to bring new customers into our brand.
“Our plans for further expansion into international markets including Europe, UAE and further afield are very much underway, together with further exciting product innovation, which is synonymous with the Lily’s Kitchen brand, both here in the UK and overseas.
“As the largest European pet trade show in 2019, Zoomark was the perfect forum for us to meet our current customers and new potential ones. It was also the ideal opportunity to present our latest innovations such as our new Woofbrush dental chew and to provide on-site training.”
As a global natural pet food pioneer, the brand also undertook a number of Italian media and web media interviews, discussing the pet food market and latest innovations.
