Raw feeding brand Nutriment has introduced lower RRP pricing on its best-selling Chicken Formula brand following a renegotiation of cost prices with its ingredient suppliers.
The savings on RRP are 30p per 500g tray (from £2.59 to £2.29); 60p per 1kg chubb pack (from £4.79 to £4.19) and 80p on 1.4kg chubbs (from £5.79 to £4.99).
Pet foods have seen steep price increases in recent months following cost hikes in raw ingredients, manufacturing, and distribution costs, with chicken products particularly badly affected due to a combination of factors within the poultry industry. Nutriment says that strong supply relationships and transparency up and down the supply chain have enabled the company to improve customer pricing for Chicken Formula, the best-seller in the Nutriment portfolio.
Ryan Winwright, head of commercial at Nutriment, said: “We think it’s really important for our loyal customers to know that we continuously assess our pricing, and the wider marketplace, and are committed to supporting raw feeders with high-quality products during more financially difficult times.”
