Raw food firm Paleo Ridge has launched a ‘Donate Raw to Paws in Need’ programme to provide meals to dogs at rescue centres.
Under the initiative, dog owners ordering online option are given the option to make a charitable donation of £4.55, the equivalent of 1kg of raw dog food. Each donation made in this way will be doubled by Paleo Ridge.
Paleo Ridge is teaming up with a selection of UK shelters to organise raw dog food deliveries, including long-term charity partner Many Tears Rescue. The company is also inviting customers to nominate other charities via the Paleo Ridge social media channels.
Esther Logue, content and communications manager at Paleo Ridge said: “Figures have shown that more than 3.2 million pets were brought during lockdown, but many dogs have since been abandoned. Charities have seen a huge influx in unwanted pups, which of course comes with the need to fund many more mouths to feed.
“We are very excited to be working with animal charities on the Donate Raw to Paws in Need campaign. Having worked with Many Tears Rescue for over six years, we look forward to continuing to our partnership with them and introduce new partners too, thus helping hundreds more dogs around the UK have access to species appropriate food.”
