Raw dog food company Paleo Ridge has launched a ‘Black Friday’ deal programme for its trade customers.
Running during the month of November, stockists can opt in a series of savings allowing them to offer their customers a 20% discount on all Paleo Ridge products, says the company.
Participants will receive point-of-sale materials to attract the attention of shoppers and enhance in-store displays. Retailers can also access social media artwork to help drive engagement online.
Paleo Ridge trade account manager Gill Synnuck said: “After the huge success of our Black Friday promotion last year, I am thrilled to offer this opportunity to our stockists again. We aim to not only reward their loyalty but also help drive new business into their stores.”
