The Paleo Ridge raw food brand has been introduced into 25 Pets at Home stores.
The chain now stocks a number of products from the Paleo Ridge Essentials, Classic and Paleo Plus ranges in a selection of its UK stores. Research suggests that raw dog food holds a share of 15-20% of the dog feeding market, and one in four dog owners have fed raw to their dog.
Will Green, Paleo Ridge’s director of sales and marketing, said: “We are thrilled by the growing popularity of Paleo Ridge and want to encourage more dog owners to make the switch to raw-feeding. We are incredibly proud to be in Pets at Home stores, signifying a significant step in making our products more widely accessible for dog owners in the UK.”
