The winners of the PATS 2024 New Product Awards, sponsored by PBW News, were revealed on the opening day of the trade exhibition (September 29) at the Telford International Centre.
The winners were chosen by a team of expert pet retailers, who arrived early at the show in order to make their choices from the record number of more than 400 entries. The overall winners were chosen on the basis of criteria including product innovation, design, quality, packaging, value for money and sustainability.
The Awards were presented to the winners at 4pm on Sunday by PBW News editor David Rees and show organiser Gordon Thomas.
A full list of the winners, together with judges’ comments, follows below.
PATS 2024 New Product Award Winners (sponsored by PBW News)
Cat Accessories & Toys
LickiMat Kitty
LickiMat (stand A10)
Judges said: “It’s a fun product that will occupy cats for a long time, and is beneficial to pets in multiple ways. As well as having a great price point, it comes in clear and colourful packaging.”
Cat Food Products
Cat: Happy Gut Yoghurt Squeeze
Frozzys (stand J40)
Judges said: “Cats will love this great product. It’s the first cat yoghurt in the Frozzys range and is bound to be a bestseller. It has an eye-catching design and is well priced.”
Dog Food Products
Dougie’s Pure Veg Blocks
Dougie’s Pets (stand E35)
Judges said: “An excellent product for boosting the diet of fussy dogs. It comes in good-sized portions and is well priced.”
Dog Treat Products
Pick N Mix Training Treat Pots
K9 Chew Co (stand K35a)
Judges said: “This product is a clever idea and is very reasonably priced. It comes in fun packaging and has a good price point.”
Dog Accessories & Toys
Tall Tails Animated Dog Toy Range
Kennelpak (stand B20)
Judges said: “An absolutely brilliant toy with lots of different features to keep a dog entertained. It’s different from anything else in the market.”
Dog Harnesses, Leads & Dog Wear
Halti Anatomy Harness
Company of Animals (stand G42)
Judges said: “Another superb product from an innovative company. It is well made, has a colourful design and is well priced.”
Small Animal & Bird Products
Happy Bird Bark Butters
Unipet (stand F80)
Judges said: “A fun and innovative product with a unique design that’s sure to fly off the shelves.”
Pet Care Products
POOZ – Worm Egg Counts for Pets
ScientifEQ (stand Q5)
Judges said: “A simple but very effective product that is much needed. It has clear instructions, making it easy to use.”
Grooming Products
Tick Twister Clip Box 3 Piece
Tick Twister (stand K35b)
Judges said: “This is a handy and essential tool. It’s easy to carry at all times.”
New Starter Zone Award
Make-Your-Own Dog Treats: Cheese & Super Seaweed
Dog & Bond (stand Q26)
Judges said: “This is a novel treat kit with a good price point. It comes in recyclable packing and is hand-made in the UK. It has easy-to-follow instructions and comes with tempting flavours.”
