Pet and wild bird food producer Henry Bell has secured a one-year contract to supply a nationwide group of 20 garden-and-pet centres with its full range of more than 130 products.
The company has reached the agreement with Future Marketing Group, and will be the primary supplier of wild bird care products to the buying group.
Thomas Lee, managing director of Henry Bell, said: “The group’s 20 members are all hugely important for their communities, so we look forward to bringing our premium range of Henry Bell Wild Bird Care products to their loyal customers.”
Henry Bell’s wild bird care sector launched in July 2019, and its products include feeders, feeding stations, nest boxes and a broad range of feeds.
The company has made sustainable packaging a priority with all its wild bird food packaging being 100% recyclable. Products are also available in pet stores and across 400 garden centres nationwide, as well as online.