Swedish-based Petbuddy Group (PBG) has added to its portfolio of brands with the acquisition of Thrive Pet Foods.
Thrive was established more than 20 years ago and is described as the European market leader in freeze-dried products, as well as supplying a selection of wet cat and dog food.
As a combined group, PBG exports to over 50 countries, with a strong foothold in the Nordics and the UK, and aims to use its established distribution networks to introduce Thrive products to new markets. Paul Finger, the former owner of Thrive, will continue to work closely with PBG to drive the brand’s global expansion efforts.
PBG ceo Alexander Retzlik said: “Thrive’s innovative product range and market leadership in freeze-dried products complement our vision perfectly.
“We are committed to making significant investments in the Thrive brand to elevate it to a global leader. These investments will focus on expanding product lines and enhancing distribution channels to meet the growing demand for high-quality pet food globally.”
