Hydration smoothie Furr Boost has secured a listing with Pets at Home.
The brand, which won product innovation awards at both PetQuip and the PIF Awards in 2022, is now available at the retail chain both in store and online. The new listing follows a period of growth through the independent trade, where the brand is distributed by Pedigree Wholesale.
Each of Furr Boost’s recipes contains a meat, fruit and vegetable, along with added oils and vitamins, to help support the dog’s digestion, skin and coat, metabolism and immunity as well as reducing anxiety. Served frozen, it can be placed in a toy or lick mat for dog training or as a distraction, or given to a dog as a treat. Unfrozen, it can be added as a topper to meals or on hot days, or poured into a bowl for instant hydration. Each smoothie is available in a 400 ml Tetra Pak carton.
The latest varieties in the Furr Boost range – Venison, Butternut Squash and Cranberry; Salmon, Sweet Potato and Blueberry; and Vegan Plant Based will be launched to consumers at Crufts next month.
