Manufacturer Pets Choice has agreed to purchase a number of brands from PetLife International Ltd to strengthen its product portfolio in the premium sector.
Brands including Otodex, FormulaH, Conficlean2, Welpi and Cimicat will join Pets Choice’s existing family of pet brands, including Webbox, Bob Martin, Felight, TastyBone, Vet’s Kitchen & Hownd.
Pets Choice will take over sales of the new brands from November 1, 2024, and will be expanding its employee roster to meet the demands of its expanded portfolio.
Pets Choice chief executive Tony Raeburn said: “This is another fantastic acquisition for Pets Choice of five well established brands as we continue our drive into product premiumisation. We look forward to welcoming new customers to Pets Choice as well as being able to offer these brands to our extensive and loyal customer base, helping us to further consolidate our position as a leader in the pet care industry.”
James Hancock, ceo of Petlife International, added: “I have known Tony for many years and when we made the decision to sell some brands, enabling us to concentrate and invest in our Vetbed manufacturing division, Tony was our first port of call and Pets Choice are the perfect fit to drive these fantastic brands to the next level.”
