The Pet Industry Federation (PIF) has launched two new digital business directories to showcase the products and services provided by its members.
The directories, accessible free of charge to PIF members via its website, are designed to provide a single destination for pet products and services from leading brands and companies within the industry.
The indexes are categorised into two types – product directory PIF MarketPlace and service directory PIF B2B. Both are free for PIF members to advertise in and can accommodate features such as PDF link detection, video content and animations.
PIF chief executive Nigel Baker said: “This groundbreaking initiative enables PIF, as a trade association, to support its members by providing a platform to showcase their offerings, all at no cost.
“These directories augment the popular ‘Find a PIF Member’ section on our website, which already receives substantial traffic from pet owners seeking PIF-endorsed businesses.”
