Hedgehog food supplier Brambles is giving away product to three wildlife rescue centres through a social media promotion.
The company’s Facebook, Twitter and Instagram accounts encouraged the public to nominate their favourite centres to receive the goods, which included Brambles Hedgehog Food and Royal Canin milk.
Brambles described itself as “blown away” with the response, which saw unsponsored engagement levels of 23,000 and a reach of 114,500 over the weekend.
Sales director David Tracey said: “Wildlife rescues are currently inundated with hoglets at the moment and need all the support they can get to help finance the great work they do.
“Facebook is the most popular channel for us and our ‘Shop Now’ link goes straight through to our stockists page, and we always see an uplift in sales during and after these events.”