Catfood Purr & Miaow, sister brand to Pooch & Mutt, has been named Pet Food Launch of the Year in The Grocer magazine’s ‘Top Products Survey’.
Purr & Miaow offers a range of pouched food with sugar-free gravy and the brand is also responsible for launching the Purr-Cycle pouch-recycling scheme.
Founder Guy Blaskey said: “When launching cat food we knew that customers wanted wet food in pouches and that, although pouches are reasonably environmentally friendly in some aspects such as transport, disposal was an issue…
“We worked with a recycling partner to develop the not-for-profit Purr-Cycle scheme, where customers can purchase pre-paid postage bags, fill them with their empty pouches and drop them in the post box. We take care of the rest…
“The scheme is available for all pouches from all brands, not just Purr & Miaow ones.”
