Shires Equestrian is sponsoring BETA International’s New Product Gallery for the seventh consecutive year.
Shires co-managing director Marcus Cridland said: “The feature is a strong focal point within the show, where it highlights new and innovative products and provides excellent brand exposure for Shires.
“I would like to thank members of the BETA International team for all their hard work and dedication.”
BETA International 2020 runs at the NEC in Birmingham from January 19-21.