Fish4Dogs staff held a tea party to celebrate the launch of its refreshed brand.
A layered cake was produced – representing the packaging colours across the Finest Complete range – at the company’s head office in Worcestershire.
Ahead of the celebration, each member of the team was asked to vote for their favourite colour from the new bags and, on the day, they were presented with a gift mug in their colour of choice.
Fish4Dogs CEO Graham Smith said: “The brand refresh has been a significant undertaking and has resulted in a fresh and vibrant new look, which will be rolled out across the Fish4Dogs range…
“The new packaging is being rolled out across the various lines with Finest Complete undertaken first and our extensive treats range being unveiled very shortly. This will allow us to showcase our new look more widely to the public at Crufts in March.”
