Close Menu
Pet Business World
  • Trade News
    • Distributors
    • International
    • Legislation
    • Manufacturers
    • Other trades
    • Retailers
  • New Products
    • Birds
    • Cats
    • Dogs
    • Small Animals
  • Features
    • Industry Experts
    • Retailer profiles
  • Aquatics
  • Columnists
    • Newshound
    • Reptile Trade Views
  • People
  • Magazines
    • March 2025
    • February 2025
    • January 2025
    • December 2024
    • November 2024
    • October 2024
  • Classifieds
  • Trade Directory
  • Advertise
  • Email Newsletters
  • Subscribe
Facebook X (Twitter)
  • FREE Email Newsletters
  • About Us
  • Advertise
  • Contact Us
  • Free Magazine Subscriptions
X (Twitter) Facebook
Pet Business World
  • Trade News
    • Distributors
    • International
    • Legislation
    • Manufacturers
    • Other trades
    • Retailers
  • New Products
    • Birds
    • Cats
    • Dogs
    • Small Animals
  • Features
    • Industry Experts
    • Retailer profiles
  • Aquatics
  • Columnists
    • Newshound
    • Reptile Trade Views
  • People
  • Magazines
    1. April 2025
    2. March 2025
    3. February 2025
    4. January 2025
    5. December 2024
    6. November 2024
    7. October 2024
    Featured

    PBW News – April 2025

    By David ReesApril 24, 2025
    Recent

    PBW News – April 2025

    April 24, 2025

    PBW News – March 2025

    March 11, 2025

    PBW News – February 2025

    February 13, 2025
  • Classifieds
  • Trade Directory
Pet Business World
Manufacturers

Treats business on target for record year

Michele SwalesBy Michele SwalesJune 11, 20213 Mins Read
Facebook Twitter LinkedIn Email
Share
Facebook Twitter LinkedIn Email

width="570"
Simon Brown, Sniffers Pet Care company director

Sniffers Pet Care is moving into larger premises and taking on more staff to cope with growing demand for its products.

The business will move to a new 22,500 sq ft home at the Lowfields Business Park, Elland, this month, creating three new roles in the process.

Sniffers supplies healthy, ethically sourced pet treats to the wholesale market, including its own-brand Buffalo Natural Dog Treats and the Walter Smith range. The business also owns the exclusive UK distribution rights to the BowWow range of treats.

Sniffers has enjoyed a strong growth trajectory over the past 12 months, taking significant orders from industry giants such as Pets At Home and Jollyes.

Turnover is currently up 50% year-on-year and the business is likely to hit its target for the next year end a full six months ahead of schedule. The company recorded its largest ever turnover of £1.3m last September and is on track to hit the £2m mark by September 2021 – and £3m by the following year.

Growth throughout the pandemic has been steep in response to the increasing number of people welcoming a dog into their home. Around a quarter of UK households now own at least one dog and, said company director Simon Brown, demand for high quality, healthy treats was growing.

He added: “We’re experiencing something of a golden age of dog ownership at the moment and we recognise that today’s owners are passionate about the health of their pets and what they feed them.

“There has been a definite move away from high sugar, unhealthy treats towards healthier options made from natural ingredients. As a specialist supplier of high quality, healthy treats, we have experienced a huge surge in demand for our products as owners seek out options that are natural but that their pets will love.

“It’s great news for us as a business and suppliers, who benefit from our superior service, but it’s also good news for the local economy as it means we can take on more staff and get more people from this community into employment.”

The new base will allow for palletised distribution and includes a dedicated finishing line. Simon added: “The extra space at the new warehouse will enable us to continue to grow, both in terms of sales and headcount. Creating employment in this area is something I’m passionate about, it’s a driving force behind the business.”

Sniffers Pet Care distributes a wide range of products to more than 1,000 pet care stores across the UK, from independent traders to household names such as Pets At Home.

Share. Facebook Twitter LinkedIn Email
Previous ArticleDogs enjoy fun in the sun at Dogstival
Next Article New characters join the pack at HiLife
Michele Swales

Read Similar Stories

Manufacturers

Prefera acquires UK alternative pet food brand The Pack

May 2, 2025
Events

PetQuip launches 2025 awards programme

May 1, 2025
Manufacturers

Benyfit Natural relaunches brand identity

April 30, 2025
Most Read

Zoomark show gets underway

May 5, 2025

Prefera acquires UK alternative pet food brand The Pack

May 2, 2025

Competition authority suggests remedies for vet market

May 2, 2025
© 2024 Lewis Business Media. All Rights Reserved.
Lewis Business Media, Suite A, Arun House, Office Village, River Way, Uckfield, TN22 1SL

Privacy Policy | Cookie Policy | Terms & Conditions

  • OvertheCounter
  • Pest Magazine

Type above and press Enter to search. Press Esc to cancel.

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “ACCEPT ALL”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
Cookie SettingsREJECT ALLAccept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the ...
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
AWSALBCORS7 daysThis cookie is managed by Amazon Web Services and is used for load balancing.
cookielawinfo-checkbox-necessary1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Necessary" category .
PHPSESSIDsessionThis cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
CookieDurationDescription
AWSALB7 daysAWSALB is a cookie generated by the Application load balancer in the Amazon Web Services. It works slightly different from AWSELB.
explat_test_aa_weekly_lohp_2021_week_4517 days 8 hoursNo description
ppwp_wp_session30 minutesNo description
tk_ai14 daysGathers information for WordPress by themselves, first party analytics tool about how WP services are used. A collection of internal metrics for user activity, used to improve user experience.
tk_qssessionGathers information for WordPress by themselves, first party analytics tool about how WP services are used. A collection of internal metrics for user activity, used to improve user experience.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
CookieDurationDescription
OAGEOsessionOpenX sets this cookie to avoid the repeated display of the same ad.
OAID1 yearThis cookie is set when an AdsWizz website visitor have opted out the collection of information by AdsWizz service or opted to disable the targeted ads by AdsWizz.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
CookieDurationDescription
_ga2 yearsThe _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_gat_gtag_UA_31822138_71 minuteSet by Google to distinguish users.
_gid1 dayInstalled by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
tk_lr1 yearThe tk_lr is a referral cookie set by the JetPack plugin on sites using WooCommerce, which analyzes referrer behaviour for Jetpack.
tk_or5 yearsThe tk_or is a referral cookie set by the JetPack plugin on sites using WooCommerce, which analyzes referrer behaviour for Jetpack.
tk_r3d3 daysJetPack installs this cookie to collect internal metrics for user activity and in turn improve user experience.
SAVE & ACCEPT
Powered by CookieYes Logo