A UK firm has signed a multi-million dollar deal to supply microchips for a comprehensive pet safety system in the US.
Sussex-based Global ID Marketing will supply Micro-ID brand chips to Syneroid Technology Corp for its GPC Smart system, which is described as the US’s first wireless communication platform dedicated to pets and public safety for use by first responders.
GPC Smart is a unified system that allows first responders to securely access and share animal information on FirstNet, powered by an NFC Tag with a microchip as a reliable back-up to quickly identify lost and strayed pets in the case of emergency.
There are approximately 90 million dogs in the US, but currently less than 10% of them are microchipped, according to the company.
Global ID will be launching the European version of the GPC Smart tag later in 2022.
Richard Fry, managing director of Global ID Marketing, said: “It has been an ambition of mine for many years to find a partner who will use RFID microchips in the most effective way to help identify lost or stray pets to help reunite them with their owners.”
