Dignity Pet Crematorium, a specialist individual pet crematorium based in Hampshire, has raised £2,000 – its biggest total yet – from its charity Christmas Tree. Funds will be split equally between the Samaritans and nine other charities.
Dignity usually displays a Christmas tree in the foyer of the crematorium and invites clients to make a small donation and hang a bauble in memory of their pets but, with covid restrictions in place it created a memorial tree outside for all to admire. The monkey puzzle tree, which is at the front of the grounds and has the ashes of Dignity’s founders buried beneath it, was lit up with Christmas lights and gradually filled with personalised baubles throughout December.
Owner Kevin Spurgeon said: “We regularly raise money for animal charities through the wishing well here in the Dignity grounds, but the Christmas tree allows our clients to pay tribute to pets that they have lost. We have an extremely generous group of followers who not only want to support our chosen charities, but also wish to remember their beloved pets.”
In 2014, Kevin was given an honorary fellowship by the University of Winchester for the commitment to running Dignity with ethics and compassion. Supporting charities is one such example and Dignity currently supports 36 different animal charities through its wishing well.