To celebrate the launch of a new partnership between Blue Cross and Sofology, rescue dogs Diddy and Gypsy along with their dog pal, Rosie, were let off the leash in the Cheltenham branch of the furniture chain to give their ‘fur-dict’ on pet friendly sofa fabrics.
With Sofology’s dog-friendly stores and existing range of dog sofas, the retailer’s mission is to help customers feel at home on a sofa they love and know that often includes a four legged friend.
Blue Cross, which will benefit from a £5 donation from any order that includes an item from the pet-friendly fabric range, are expected to raise £15,000 in the first year of the partnership.
The Sofology pet fabric is designed to be more resistant to pet claws than traditional fabrics and the surface is also easy to wipe pet hair off, and spills can just be cleaned with water.
Natalie Paweleck, corporate partnerships manager at Blue Cross, said: “We are delighted to team up with Sofology and are grateful for their support. The three dogs had a great day out and it was a paws up from all of them for the sofa with the special pet friendly fabric!”
Karen Grindrod, editorial and communications manager at Sofology, said: “Pets help us to relax, with stroking them proven to lower blood pressure, so our pet-friendly fabric will offer that additional peace of mind and let you truly feel at home on the sofa with your pet by your side.”
