The National Pet College is targeting the hospitality industry with a new course highlighting the benefits of becoming dog-friendly.
The new course, created in association with consumer website www.dogfriendly.co.uk, is aimed at all businesses that can become more dog-friendly, such as hotels, restaurants, cafes, pubs, B&Bs, holiday cottages and holiday parks. The course provides advice on how to maximise business opportunities while also equipping delegates on how to overcome the challenges, ensure welfare, undertake risk assessments and become familiar with the latest legislation.
Vicky Skinner, head of education at The National Pet College, said: “We know that those businesses that do welcome dogs have seen a considerable upturn both in new and repeat business, so we wanted to encourage more premises in the hospitality industry to become dog-friendly in a responsible way, which ensures the welfare of any dogs on site.
“This new course gives delegates a thorough understanding of the responsibilities involved with doing this properly and equips businesses with the tools to really maximise the potential revenue streams from this.”
James Waters of Dog Friendly added: “We know that welcoming dogs properly is a beneficial investment and we are thrilled that The National Pet College has created this course to ensure that businesses can make this transition responsibly with the dogs’ best interests at heart.
“Pet parents are more and more likely to want to take their dog with them when out and about and they will reward businesses that truly welcome their dog onto their premises. We’ve had figures of 50% and 20% increase in sales quoted to us when we’ve asked about the impact of becoming dog-friendly.”
The Dogs In Hospitality course is available for individual delegates and can also be delivered in group scenarios on site at hospitality premises. On completion of the course, delegates receive a certificate to display at their premises, a digital logo for their website and social media and their completion highlighted on the Dog Friendly website listing.
