This Black Friday (November 29) is likely to see zero overall growth for online and high street spending in the UK, according to home delivery expert ParcelHero.
The company’s head of consumer research, David Jinks, said: “The fact is online shoppers now know sites are pacing their offers over not just the day or the weekend, or even the whole week; we’ve seen a whole fortnight of ‘warm up’ offers.
“Even Black Friday’s prime instigator, Amazon, couldn’t wait beyond last Friday to kick off its Black Friday sale. Endless rolling offers take away from the need – and let’s face it, the slight thrill – of logging on this Friday and zeroing in on some genuinely great bargains.”
