Asda is now selling a selection of frozen pet food brands at six stores, featuring products from a number of manufacturer partners.
Frozen pet food bays featuring 31 products from Poppy’s Picnic, Wilsons Pet Food, Billy & Margot and Nurture Them Naturally have been implemented at Asda stores in Minworth, Queslett, West Bridgford, Gateshead, Eastlands and Caerphilly.
The retailer, which is also expanding its ambient pet food range to include YuMove joint supplements, claims to be the first UK supermarket to launch a multi-partner frozen pet food section.
Chris Richards, strategic pet care partnerships lead at Asda, said: “The launch marks a significant innovation milestone in the evolution of Asda Pet Care.
“As more customers look for high quality and nutritious alternatives for their pets, we’re delighted to be collaborating with our partners to offer an exciting range of frozen raw pet food. Along with YuMove, the UKs leading Pet supplement brand, usually only available to be purchased from specialist retailers.”
