Jollyes has acquired Midlands-based retailer Penparc Pet Centre Group.
Penparc operates five stores in Cannock, Stafford, Stoke-on-Trent, West Bromwich and Telford.
The purchase, following the opening of a new store in Southport on Saturday (July 2), takes the number of Jollyes stores to 80. With seven other openings planned across the UK over the coming weeks, the retailer is on track to open 20 new stores by May 2023.
Penparc started with a single shop in Cannock in 1990 and has built a strong following for its focus on customer service and quality pet foods and accessories, Jollyes said. The purchase is the latest move by Kester Capital-backed Jollyes to accelerate growth and has been completed with financial support from HSBC.
Jollyes ceo Joe Wykes said: “The dedication of the Penparc team to their pet-owning customers have made them legendary in the towns they trade. We couldn’t be prouder to bring them into the Jollyes team.
“Whether organically or through acquisition, we remain ambitious as we seek other opportunities to grow.”
Penparc director Richard Allen added: “We’ve got to know Jollyes well over the last few months and we’re confident that we’ve found a buyer who shares what makes us special and will be a good steward for the business, our colleagues and customers in the years to come.”