Swindon celebrity Melinda Messenger and her pet dog Peggy were on hand to open Jollyes’ new store in the town on Sunday (July 30).
The new Swindon store – Jollyes’ seventh new store opening in 2023 and 91st in the UK – is part of the chain’s expansion plan which sees the retailer on course to having 100 stores within the next 12 months.
The flagship store features a community pet clinic and ‘Jolly Groomer’ spa. After Peggy opened the store she was treated to a wash, trim and blueberry facial at the in-store parlour.