Amazon has introduced a new feature that enables people to send friends a gift, even if they don’t know their address, according to parcel delivery expert ParcelHero.
Just by providing the receiver’s email address or mobile number, the gifts can be sent and ParcelHero believes other online retailers could also soon catch on to the new idea.
The new service also lets people swap a gift if it wasn’t quite what they were hoping for, without the sender knowing. Recipients can swap the original present for an Amazon gift card to choose something else, without the gift giver being notified.