A number of major retailers are clawing back their online Christmas order deadlines this year.
ParcelHero’s head of consumer research, David Jinks, said: “Last year many retailers were absolutely pushing final Christmas delivery dates down to the wire to cater for the thousands of online last-minute Christmas shoppers. The likes of Amazon, Argos and ASOS even took orders on Christmas Eve. This year our research shows retailers rowing back from last Christmas’s last-ditch final deadlines…
“In the last few years we’ve grown used to seeing final order dates inch forwards a little more every Christmas. This year our Christmas deadline tool reveals deadlines have gone into reverse.
PEAK PERIOD
“It’s possibly a reflection of the troubles that can hit retailers’ supply chains at their peak period of the year. By pushing forward their final order date, retailers have left themselves open to not getting presents delivered in time for Christmas Day – the ultimate retail sin. Some retailers may be thinking it’s simply not worth the risk of having orders cancelled because the gifts missed the big day. Why risk upsetting and alienating previously loyal customers?”
David said some retailers actually revised their final order dates during December, depending on how much stock was left and how their supply chain was coping.
You can see ParcelHero’s live full list of store final order dates and final parcel mailing dates here.
