Dog owners are flocking to a pet shop – for cheesecakes, doughnuts and waffles for their furry friends.
After advertising its new dog bakery section, Nurture Them Naturally, in Gosport, Hampshire rapidly sold out of sweet treats.
The canine cakes and pastries are handmade using organic ingredients to fit in with the ethos of the shop, which manufactures and sells raw dog food and herbal products.
Owner Kelly Newbold-Cooper told the Portsmouth News: “We got more than 2,000 hits straightaway when I put it on Facebook. It went crazy; we sold out within the first hour that day. I literally spent two weeks in the kitchen baking.
“Everyone has got their favourites. I think it depends what they like to eat themselves.”
Having been open for nine years, the shop was in need of a new pull for customers, and the bakery has provided just that, said Kelly, a qualified nutritionist and mother-of-one.
And shop manager Clare Woodford told the News: “It’s beyond our wildest dreams. We are so unique, we’re not like your average pet store.
“I must say Kelly puts blood, sweat and tears into this place. I don’t know many people who work as hard as her; she’s up until 10pm baking. We see how passionate Kelly is and we think, ‘let’s make this the best place we can.’.”