Dog food subscription service Tails.com has launched its first retail range, in partnership with Sainsbury’s.
The Tails.com Nourish & Protect range will be available in 108 Sainsbury’s supermarkets from the end of February and had been brought to market as part of the multiple grocer’s ‘Future Brands’ programme.
The new retail range comprises 22 wet and dry food lines including 400g single cans, 6 x 400g multipack cans, 150g alutrays and 2kg bags of kibble.
Each recipe has been crafted to support specific health needs and the range is paired with a digital service allowing customers to access a personalised portion guide and measuring scoop just for their dog via a QR code on the bag or directly at tails.com.
James Davidson, chief executive and co-founder of tails.com said: “Owners are increasingly aware of the role that nutrition plays in keeping their dogs happy and healthy for longer and we’re thrilled to be working with Sainsbury’s and the Future Brands team to make innovative new products available.
“I’m personally very proud to see the expertise and insight we’ve gained on dog health and nutrition from our subscription service brought to bear to create the Nourish & Protect range for people to access in-store.”
Sainsbury’s buyer Nicole Tipping added: ”At Sainsbury’s we are passionate about helping our customers eat better, and the same goes for their pets. We’re excited to partner with tails.com who, from their inception, have pioneered new ways of feeding dogs.”
