New technology to help manage the volume of people in a space and thus enforce social distancing has been introduced by Ipsos Retail Performance.
The occupancy measure, named the ‘Social Distancing Live Occupancy Counter’, is an updated version of the Shopper Count tool, which reports on customer numbers moving through entrances and exits, building a factual picture of the flow of store traffic hourly, daily, weekly and year on year.
Updated to show the live count of visitors at any given time, the tool’s new capability allows company decision-makers to understand accurate building capacity in real-time.
This reduces the risk of any environments being overpopulated when the doors are open, and maintains social distancing guidelines.
Peter Luff, Ipsos Retail Performance President said: “Covid-19 has had a dramatic impact on where, when and how we are able to interact with our world. For the pet sector in particular, the new social distancing guidelines have made store traffic an even more crucial data metric.
“We know that decision-makers are working hard to keep our society functioning, while making sure their staff are safe.
“This new solution is our way to try and help social distancing work as effectively as possible, to stop the spread of the covid-19 virus, keeping both employees and the general public safe.”
The technology works on a traffic light system, whereby ‘red’ is too busy and ‘green’ is acceptable capacity managed at a local site-specific level. This information is then shared on the Ipsos Traffic Count App in real time with alarms set up to staff letting them know any change of status at any threshold points.
The technology can automatically open and close doors to keep numbers of people to specific thresholds and be used to drive clear signage to communicate levels of occupancy.
For more information visit: https://www.ipsos-retailperformance.com/en/services/people-counters/social-distancing-live-occupancy-counter/
