Ceva Animal Health, manufacturer of behaviour products Adaptil and Feliway, is launching the first Pet Anxiety Month this month.
The nationwide campaign aims to educate pet owners on signs of anxiety in cats and dogs, help identify the cause of the problem and encourage changes both in and out of the home environment to support anxious pets.
Pet Anxiety Month will also be supported by a #PawsForThought initiative for pet owners to share their stories on social media.
The launch follows research from the PDSA Animal Wellbeing report that reveals more than half of veterinary professionals believe they have seen an increase in dog
behavioural issues in the last two years. More than three-quarters of dog owners say that they would like to change at least one behaviour displayed by their dog and nearly 90% of owners report that their cat is afraid of at least one thing.